ALAN Partridge: Alpha Papa has seen cinema-goers flock to the first big-screen outing for Steve Coogan's comedy character.
But one of its stars, Felicity Montagu, who plays Partridge's long-suffering assistant Lynn, said she had to drag her husband along to Cineworld in Cheltenham to see the hit film on Saturday night.
Felicity took the reluctant Anthony Edmondson to see the 6.10pm showing, and his verdict?
After a bit of prompting from his actress wife, he said: "It was good."
Felicity, however, was a lot more enthusiastic about watching the film – which sees Partridge, the failed chat show host turned radio presenter with North Norfolk Digital, caught up in a siege situation.
She said it was great to watch the film in a cinema and to see the audience laugh along.
Felicity, who starred with Coogan in the two series of I'm Alan Partridge, said: "The writing is so clever and so good that it won't matter if you are seeing Alan Partridge for the first time, and that goes for all of our characters.
"And it was amazing to see how much they gave me to do in the film. I was very honoured really.
"To have Steve's approval is quite something. He wouldn't let a moment of the film pass that he wasn't happy with, and why should he? So it was lovely to have that approval from him."
The success of the film has prompted talk of a sequel, and it will be released in the United States next year.
Felicity, who has run acting classes in Cirencester, said she would love to do a sequel, especially for the chance to work with Coogan again. "I just laugh at Steve," she said.
"During rehearsals for the TV series I used to get ticked off for laughing so much they couldn't hear what Steve was saying, so I had to shut up. So, to appear in a sequel, to work with Steve again, yes, I would love to."
Coogan's character first appeared on the BBC Radio Four show On the Hour in the early 1990s as a sports reporter, before the show transformed into The Day Today on BBC when Partridge's sports reporting included such classic football commentary as "he's got a foot like a traction engine" and "that was liquid football".
Coogan then took Partridge into the chat show world with Knowing Me, Knowing You, before two series of I'm Alan Partridge saw the washed-up broadcaster living in a motel and trying to resurrect his career.
The character then moved to North Norfolk Digital for a series of internet episodes, eventually shown on Sky Atlantic.
The film picks up Partridge as he is still working at the station, but with his job under threat from a takeover.
It has been a big success, with Partridge fans and people new to the character. But Felicity said it wasn't easy to get her husband along to the cinema.
"I had to drag him along," she said.