LOCATION, location, location is being joined by broadband speed as a deciding factor in house-hunting.
Increasingly, tenants and buyers want to make sure they're well connected when choosing their new home.
Nationally, estate agents have reported that poor broadband access could knock 20 per cent off house prices.
While Gloucestershire agents said they aren't yet noticing an effect on house prices, it is becoming an increasingly important element in the decision to buy or not to buy.
Property search website Rightmove has now added a broadband speed checker to its listings alongside traditional factors such as schools and transport.
Ian Vaughan at Peter Ball & Co estate agents in Cheltenham said that broadband speed, while not affecting prices, could make a property more saleable.
"In terms of property value we're not sure it has much impact. But for saleabilty and rentability it makes it more attractive," he said.
Trevor Russell at KJT Residential in Gloucester said it's a key factor in the city's rental market.
"It definitely is having an impact, more on the rental side than house sales.
"Virgin Media has always been one of the preferred providers. There are parts of Gloucester that don't have access to it. It does make a difference. It's a big problem.
"It can also be an issue in rural areas where a lot more people are working from home.
"Gloucestershire is not too bad for broadband speed but there are definitely certain areas which aren't as good."
Rowan Hill in the Cinderford office of KJT Residential said househunters were increasingly asking about broadband speed.
The Fastershire initiative, a partnership between BT and Gloucestershire County Council, is introducing a new fibre broadband network across the county.
Under the £56.6 million scheme, parts of Drybrook are expected to go live in the coming weeks and the first properties in Bourton-on-the-Water, Gorsley, Kemble, Poulton and St Briavels are due to go live during this spring.