CHILLING costumes and ghoulish get-ups are set to cause a stir at Cheltenham's first ever Monster Walk.
The Gloucestershire Echo has teamed up with radio station Total Star FM and party shop Banners and Balloons to hold a fancy dress walk through the town to celebrate Halloween.
And we are inviting people of all ages to dress up as zombies, vampires, ghosts and witches for the fundraiser.
Money raised from the event will go towards the Mayor's charities, including the Severn Freewheelers who deliver blood and medical supplies to hospitals in the west of the country.
The walk will take participants through the town centre culminating in a Halloween-themed party in The Brewery complex, with music, refreshments and prizes for the best outfits.
Echo editor Kevan Blackadder said: "We are delighted to be supporting Cheltenham's first official Monster Walk, which will raise money for some great causes.
"The walk through the town centre should be an eye-catching spectacle. If I can be persuaded to become the Incredible Hulk for the launch of the event, I'm hoping Echo readers won't think twice about dressing up on the night."
Organisers hope people will take part in the walk rather than go trick-or-treating, which can upset residents, particularly older people.
Gregg Upwards, DJ at Total Star FM, said: "It will be something people can do to celebrate Halloween without resorting to trick-or-treating, which is a real nuisance to homeowners and especially elderly people at this time of year."
People taking part in the walk will don their costumes and gather in Cambray Place at 4pm on October 27. They will follow a route through the town centre before finishing at The Brewery.
A host of businesses are sponsoring the walk including funeral directors Mason and Stokes, the Regent Arcade and Beechwood Shopping Centre, the Brewery, Gloucester Sausage Company and digital printers CLK Media.
Mayor Colin Hay, town centre manager Martin Quantock and police chiefs have also given their support.
Gregg added: "This will be Cheltenham's answer to the Zombie Walk in Gloucester. If we could match it for numbers that would be great."
It costs £3 for an adult and £1.50 per child. Family tickets cost £7.
Other charities to benefit are the Whaddon, Lynworth and Priors Neighbourhood Project and the Friends of Cheltenham Art Gallery & Museum.
Tickets will go on sale at Cheltenham's Tourist Information Centre, in the Promenade, from Friday. They will also be available at Banners and Balloons in Ambrose Street.