SHAUN Harrad has fired a warning to League Two defenders: he expects to score in every match.
Cheltenham Town's leading scorer has netted five goals in his first seven starts for his long-term loan club.
After three poacher's goals and a penalty, Harrad showed he is fully capable of spectacular goals as well, crashing in a 25-yard strike in Tuesday night's 2-1 home win over Oxford United.
After an unhappy season at Bury last term, when he netted twice in 14 starts and 12 substitute appearances, along with three goals during a loan spell at Rotherham United, Harrad is brimming with confidence.
Having equalled his tally from last season before the end of September, the 27-year-old says he has high hopes for a prolific season, rivalling the 21 times he struck for Burton Albion during the 2009/10 campaign.
"I expect to score every week and I go out there to score every game because that's my job," Harrad said.
"As a striker, when your confidence is up, you fancy your chances from anywhere.
"On Tuesday I took the chance early, which caught the keeper by surprise and I turned away as I hit it because I knew it was in."
Harrad has set high standards for himself and he admitted he was "gutted" not to find the net in the home defeats by Accrington Stanley and Southend United.
But he knows he must contribute more than just goals.
"Playing as a one up front, I try to bring people into play like Jermaine (McGlashan) and whoever's on the left, which was Zebs (Chris Zebroski) on Tuesday," he said.
"I like to link up with them and let them get on with their jobs and it's the icing on cake to score too really.
"The games I haven't scored in I was gutted, but that shows how far we've come a a team and how far I've come as an individual.
"My standards are set high and if I'm not scoring I like to think I am working hard and bringing other things to the team."
Harrad is already enjoying himself at Cheltenham, where he has joined close pal and ex-Burton Albion team-mate Russ Penn.
But having missed the pre-season tour in South Wales, he is looking forward to his first overnight trip with the squad as they travel north in preparation for tomorrow's match at York City.
Harrad and all the other summer recruits will fulfil the club tradition of singing a song of their choice in front of the squad and staff at the hotel.
"I have a little song in mind and I am sure the lads have a good laugh," Harrad said.
"I missed the Wales trip in the summer so it's my first overnight stay and it'll be a good chance to get together and bond as a team, so I am looking forward to it."