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County businesses make growing impression in China

By Gloucestershire Echo  |  Posted: January 22, 2013

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A BUSINESSWOMAN born in China is helping Gloucestershire companies find new markets overseas.

Qing Lin, who moved to Chalford, near Stroud, more than 10 years ago, believes county businesses are making more of an impression in China.

Qing set up specialist company Join in China with her husband Adam Vines more than four years ago, to help firms break into China or open or expand offices there.

And she believes people out there are looking out for Gloucestershire-based products and services thanks to the county's royal connections, reputation for craft and links to important events including Cheltenham horse racing.

Qing said: "All these local, amazing and unique products and services here are what China is crying out for.

"There has to be a bridge and a cooperation that has to happen."

Qing, who has carried out work for Cotswold Tourism, including representing the body at a Visit Britain fair in Shanghai, said there was enough variety and expertise in Gloucestershire to impress the emerging superpower.

She added: "Gloucestershire must export. There are small and medium firms here that can and should export. China and Britain have traded for hundreds of years. But now it's new, this is digital."

The couple were due to address guests at the Join in Hong Kong and China Seminar at HSBC in Gloucester last week, which was postponed until May because of bad weather.

The event has the support of UK Trade & Investment, the Federation of Small Businesses, the China-Britain Business Council, Invest Hong Kong and Hong Kong Trade Development Council.

Join in China was set up in 2008 by Adam and Qing, who has eight-and-a-half years' experience in the financial sector and has worked as a translator for businesses for many years.

Adam is the owner of Lounge Design Ltd, with more than 20 years' experience in the design and marketing industry.

Qing focuses on the communication and translation side, which can include finding and dealing with clients in China and converting website text from English to Chinese and Adam on the branding, marketing and digital side of the business. The company has a sister company in Shantou, in China's Guangdong province.

Join in China works with a variety of small and medium-sized companies in the county, plus one in Bristol, to help them enter the Chinese market. This can be helping to get their products to market or setting up an office there.

Clients include those that deal in tourism, machinery, skin care and new inventions.

The couple are also working with a Gloucestershire firm that is looking to launch a product in China before the UK.

Legal advice and support is also offered.

Firms are charged a retainer or on a project by project basis.

Qing and Adam have commended the support offered by the LEP and GFirst.

Qing, who was born in China, has lived in Japan, South Korea and Thailand and moved to this country 11 years ago.

She has worked for business both in China and the UK.

Adam was born and grew up in Chalford.

For more information visit its website: www.joininchina.com

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