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Fabulous Baker Brothers on the rise with new Harrods deal

By Gloucestershire Echo  |  Posted: November 15, 2012

success story: The Fabulous Baker Brothers.

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LONDON'S famous luxury department store, Harrods, in Knightsbridge, is now getting the Fabulous Baker Brother treatment.

Hobbs House, the Cotswold bakery where it all began for the Fabulous Baker Brothers – fifth-generation baker Tom Herbert, and his brother, butcher Henry – will supply Harrods with 13 different breads from next week, after being approached by the gleaming store.

"@Tom_Herbert and I and all at @HobbsHouse are proud to be the new bread suppliers at #Harrods #realbread fresh in London! Come and get it!" an excited Henry tweeted on Tuesday.

Baker Trevor Herbert, Tom and Henry's father, said: "The key one we're going to be selling is the eternal favourite, the Sherston loaf, which is a traditional overnight dough loaf.

"Very little goes into it – flour, water, a very small amount of yeast, thyme, and salt.

"It makes the world's best toast, period, and with my wife's homemade marmalade, you think you're in heaven."

Britain's most expensive loaf, created by Tom in 2009, a Shepherd's loaf costing £13 from Hobbs House or £21 by courier to anywhere in the UK, will also be available in Harrods.

The Fabulous Baker Brothers became household names after their first Channel 4 series attracted audiences of more than two million.

Having toured the UK's foodie festivals, the champions of "real bread" also appeared at Cheltenham Literature Festival 2012 to serve up recipes from The Fabulous Baker Brothers Cook Book.

Trevor said: "They're just taking short breaks at the moment to recover after filming the second series – I know there's one half-day of filming left which will be locally, and then four days of voice-overs, but mainly they're working on their second book at the moment."

As to how his campaigning baker son Tom had reacted to the news, Trevor said he was "thrilled to bits".

He said: "Anything that reflects on the main business is good really, because we're here to provide jobs for the local community and fresh bread.

"The more Hobbs House can do in these treacherous times the better, really, because the bread market is dominated so much by the big bakeries.

"We're looking at selling hundreds every week," said Trevor. "We've got high hopes!"

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