CARL Hogg has challenged Gloucester to exploit West Country derby demolition as the greatest incentive to safeguard their season.
The Cherry and Whites take on Northampton Saints at Franklin's Gardens on Saturday (kick-off 12.30pm), as they return to Premiership action.
Nonplussed by Gloucester's five-try defeat to Bath at the weekend, forwards coach Hogg admitted the Kingsholm men must improve across every area in order to pull off a result in the East Midlands.
Former Scotland back-rower Hogg knows full well that Gloucester are running out of time to tie all the strands of their game together if they to realise their league play-off ambitions.
Sixth-placed Gloucester are just one point behind Northampton in fifth, and two behind Wasps in fourth.
Nigel Davies' men might be poised to strike for a top-four berth, but at no point this season have they mastered their attempts to produce a rounded approach.
And Hogg believes that dismal derby disappointment could just prove the catalyst this weekend.
He said: "We've just got to use this as motivation now.
"We've got to harness the hurt and frustration and make sure we channel it into producing a result that can get us moving in the right direction again.
"The main factor is the amount of penalties we conceded and we need to cut that down.
"We've got to learn the lessons, we've got to move fast, emotionally and mentally.
"It's a huge game this week now, and we've got to turn it all round.
"It's our biggest challenge now. Everyone needs to realise that, everyone does realise that, so it's time to make it count."
Winning at Northampton is among the toughest challenges in the Premiership under any circumstances.
Throw in the Bath hammering fallout, and Gloucester's task multiplies considerably, but in Hogg's eyes, it will only intensify if they let it.
He said: "This was going to be a massive game whatever the situation, whether we went up there with a victory over Bath or not.
"So while we do have plenty to work on and deal with, what we won't do is make any huge changes, or start to tinker with things.
"Generally overall we're in a decent enough situation where the league is concerned.
"Clearly that does not take into account the defeat to Bath, but we have to remember that it's not all doom and gloom.
"We've got an immediate opportunity to redeem ourselves, and that's exactly what we intend to do."