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Petrol station at Waitrose Cheltenham to be taken over by Shell

By Gloucestershire Echo  |  Posted: November 09, 2012

work in progress:  Waitrose's petrol station is changing to Shell. Below, before the changes were introduced

work in progress: Waitrose's petrol station is changing to Shell.

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FUEL giants Shell will take over a Cheltenham forecourt from Waitrose.

The petrol station at the superstore in Honeybourne Way will officially be a Shell station from tomorrow.

The move is part of a nationwide partnership between the supermarket chain and Shell, with 13 Waitrose petrol stations around the UK undergoing the change.

Waitrose will still own the station and shop at the pumps, but Shell will provide the fuel and run the forecourt.

The station has been closed this week ahead of the change of hands.

A separate station in Gloucester Road, Cheltenham will reopen this weekend, after being closed for a two-week refurbishment of the shop.

Jo Maish, corporate press assistant for Waitrose, said it had received good reviews from revamped sites.

She said: "Some forecourts have already been rebranded and we have had really good feedback from our customers who are enjoying the access to fuel promotions."

The change comes on the back of Asda's cut of a further 2p a litre from the price of both petrol and diesel yesterday.

Asda announced plans for a new national price cap, which would see motorists paying no more than 131.7p per litre for unleaded petrol and 137.7p per litre for diesel.

Cheltenham driving instructor Paul Richardson, welcomed the drop in prices.

He said driving instructors spent about £15 a day on fuel.

He added: "We spend quite a lot of money on fuel, and average of £15 per day on unleaded petrol.

"Any drop in fuel prices is going to be significant, and if it drops, then it's good for us. The cheaper the petrol, the less we spend on it."

But a spokesman for Spa-Tax taxis said: "I don't think it will help at all. I can't see a two pence drop making much difference. If you're a very high-mileage user, you might think it'll all add up."

Andy Peake, petrol trading director for Asda, said: "This move shows that Asda is once again leading the way in reducing the price at the pump.

"No-one filling up at Asda will be forced to play a postcode lottery."

A check on petrolprices.com showed petrol prices on November 7 at Morrisons in Up Hatherley was cheapest at 133.9p a litre, compared to Tesco Cheltenham and Shell Arle at Princess Elizabeth Way in Cheltenham at 134.9p a litre.

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