WHEN Winchcombe cake shop owner Jan Minett gave her business a fresh lick of paint, she thought customers would be tickled pink.
So imagine her dismay when officers at Tewkesbury Borough Council wrote to the owner of The Cake and Sugarcraft Boutique to say the work would have to be undone.
It came after the authority received a complaint the new pastel-pink look made the North Street store look too gaudy next to other shops.
But, not to be defeated, Jan has vowed to fight the order, which she has branded "churlish", and has mounted a petition for customers to sign to show their support.
The 56-year-old said: "I was very taken aback when I was contacted by the council.
"It doesn't make much sense to me. Beforehand the front of the unit was painted in red and blue, but it looked tired.
"When I took over I wanted to give it a lift and lots of people have come in to tell me they think it's an improvement."
Jan took over the premises, which was formerly home to Indian restaurant Raja Balti, in November, which is when the paintwork was carried out.
However, within weeks, she was contacted by the council who warned her the new pink frontage was "inappropriate" and would need redoing.
But she has vowed not to give into the order and has already amassed a groundswell of support, with more than 40 people signing the petition.
She plans to hand it in to the council later this month.
"I'm going to fight this because I just don't agree," said Jan. "At a time when traders are finding it difficult and lots of shops are closing, this seems churlish.
"We have made a positive impact on North Street since arriving and I think the council should be more supportive."
The council said there were rules against repainting buildings in Winchcombe's conservation area without planning permission.
Paul Skelton, development control manager, said: "In this case we feel that the new paint colour isn't appropriate and have recommended a range of suitable alternatives.
"We hope to be able to come to an agreement with the owner without needing to resort to formal action. We always advise property owners to check with the council as to whether permission may be requir- ed before carrying out works to buildings."