UP to 300 jobs could be created in Tewkesbury if Sainsbury's gets approval for a new superstore.
The retail giant wants to build at Easter Park, the disused former Dowty Seals and Trelleborg site alongside the A46 at Ashchurch.
A spokesman from Sainsbury's said the site would also include a petrol station. He revealed that Sainsbury's had wanted to move to Tewkesbury for some time, but the breakthrough came last month when it clinched a deal with Easter Park Group, landowner of Easter Park.
It now plans to consult residents, community groups and businesses regarding the proposal before submitting a planning application to the borough council this spring.
Bosses hope, if planning is approved, that building work could start in the late summer or early autumn, with the store opening in early 2014.
Ben Littman, the company's regional development executive, said: "We are excited by the prospect of opening a store to serve Tewkesbury and the surrounding area, bringing choice and competition in supermarket shopping.
"Over the coming months, we will speak to the local community to ensure that the proposal is right for the area. In particular, we want to ensure it is able to develop strong links with, and complement, the town centre."
He said details of a public exhibition in Tewkesbury about the planned store would be publicised shortly and stressed that it would be held before the plans were lodged with the council.
If approved, the development will see a petrol station created and a store with a 40,000 sq ft net sales area. That means it will be bigger than Morrisons in Tewkesbury, which is 25,000 sq ft, but not as big as the Sainsbury's in Tewkesbury Road, Cheltenham, which is 58,000 sq ft.
Mr Littman said non-food items would also be sold in the store, although it had yet to be decided exactly what those would be.
Shelby Powell, Tewkesbury Chamber of Commerce's secretary, said: "It's positive news for the town, especially with the creation of employment for local people."
Town mayor Councillor Chuck Pavey was equally upbeat about the proposal, saying shoppers who travelled to Cheltenham to use its Sainsbury's stores would be able to stay in Tewkesbury.
He added: "Creating 300 jobs for local people has got to be a good thing."
Easter Park has been disused since seals firm Trelleborg moved its operation to International Drive in Tewkesbury in 2008.
In 2009, there was concern in Ashchurch when the land was included on a Gloucestershire County Council list of sites earmarked for possible use as a new waste plant.