Login Register

Shoppers disgusted by Tesco's battery pricing

By Gloucestershire Echo  |  Posted: February 05, 2013

Comments (17)

LAST Friday while shopping in Tesco's, we purchased four D cell batteries. Checking the price we found that if we bought two packs of two Duracell batteries, it would cost us £3.50 per pack, a total of £7.

Almost next to the two packs were single packs of four at £8. I spoke to a young line manager and asked him to check the price. It was correct. I asked him, why the difference? His response was: "People buy them."

A lady next to me in the queue, hearing the conversation, told me of a two for one situation she was aware of. Apparently, she had spotted two for one offers in the reduced racks and the same goods in another isle with the same offer on them. Her concern was that shoppers purchasing from the discount area would think they had a discount, when in fact they did not.

The checkout ladies, hearing my issue, got one of the floor managers to speak to us. He said that pricing was not done in this shop but he would contact someone about it. This was a much more professional response.

On Saturday we went into Tewkesbury Tesco's. Passing the battery rack, I took a look. The price on them was the same as the Cheltenham shop. Are Tesco's in it to help the public or to help themselves?

Bill Watts,


Read more from Gloucestershire Echo

Do you have something to say? Leave your comment here...

max 4000 characters


  • Zindafud  |  February 21 2013, 12:59PM

    Read the prices... If you want something, if you can afford it, if you can't be ar$€d to shop around, buy it. If you have the time and inclination, shop around. Simples! It's called supply and demand, capitsalism, market forces.

  • ShireMe  |  February 14 2013, 11:06AM

    Ps has anyone noticed the gradual shift to tinned food cans that are "slightly smaller" than the previous ones?

    |   3
  • ShireMe  |  February 14 2013, 11:03AM

    Due to the reduction in funding for local trading standards departments it wouldnt surprise me if official policy of most retailers is now to fleece the public for as long as they can get away with it for....

    |   3
  • bobhoughton  |  February 05 2013, 9:13PM

    The compainant states that the prices (individual and multi packs) are clearly marked. So read them. Does it not occur to you that Tescos and all other retailers indulge in this practice because people like you are too dopey to read the prices. Good luck to them.

    |   2
  • Coingrass  |  February 05 2013, 7:40PM

    This battery of complaints must have come as quite a shock to Tesco's - watts going on? Clearly there's some customer resistance here. You don't often siemen getting caught out, and if you don't notice until you've got ohm, it hertz when you find you've been over-charged. Henry Coulomb.

  • Walker100  |  February 05 2013, 2:09PM

    I find it quite common that supermarkets will sell multi-packs at a higher price per unit than singles. Consumers seem to imagine that if it's a multi-pack it must be cheaper. This is certainly not the case. Next time you go to the supermarket check out the prices, particularly the price per 100ml or 100mg in very small print. Tesco, for example, regularly change what is the cheapest way to buy branded cola. Sometimes bottles are cheaper, sometimes cans, per 100ml With beans it is often the case that 1 tin is cheaper than 1 tin in a pack of four. With Tesco mature cheese they have large blocks together in the fridge but if you look carefully buying a slightly larger lump means you will pay £5 per kilo instead of £7.

  • bonnie54  |  February 05 2013, 12:13PM

    Do what I do, buy them from Poundland! they are brand names! You can even get a mixed pack of AA and AAA! Guess if people will buy them at this price, then Tesco's are going to sell them at these inflated prices!

    |   5
  • IsitJimKerr  |  February 05 2013, 11:12AM

    ....gags.....in answer to your first point, and Bill Watts, both. Second, I said I'd try........that brief enough ;)

    |   -3
  • InspectorGade  |  February 05 2013, 10:08AM

    I don't understand. Is this news or is it the ramblings of someone with too much time on their hands? I suspect its the second but the article is tagged with 'trusted source''?

    |   11
  • geraint2010  |  February 05 2013, 9:59AM

    Silly complaint. Now what DOES annoy me are those Tesco promotions proclaiming "half price" or "buy one get one free" over an empty gap on the shelf! There are also times where a promotion has ended yet the promotional literature remains in situ.

    |   1