TRIBUTES have been paid to an "easy going young man who would have done anything for his friends" who died in a car crash.
Hugo Watson, from Tewkesbury, has been named locally as the driver of a VW Golf who died on the B4077 near Alderton on Tuesday afternoon.
The 22-year-old former student of Prince Henry's High School in Evesham was pronounced dead at the scene of the Little Washbourne crash.
He was a regular in The Anchor pub in Tewkesbury, where he also worked an occasional shift.
A spokesman for the High Street pub said: "He was an easy going guy who would do anything for his friends. Nobody had a bad word to say about him.
"We are all very shocked about what has happened and it is horrible news. All of his friends, colleagues and the customers at the pub are very sorry and saddened by the news."
He was not the only fatality on Gloucestershire's roads that day.
Hours before his collision an 87-year-old cyclist suffered life-threatening injuries following a crash on the A46 in Shurdington with a red Mini. He died later in hospital.
Road safety campaigners said they were not surprised by another death on the B4077. The crash near Ye Old Hobnails Inn was less than a mile from the spot at which school teacher Julie Stodart-Cook, 43, died in May.
Since then community leaders have been trying to get the B4077 reduced from 60mph to 40mph.
Roger Knapp, from the Alderton Road Safety Group, said: "Everyone in the village says they are not surprised and there will be more accidents unless something is done.
"We have been talking to Highways and we have been listened to favourably, but nothing yet has happened and I think it is all down to money."
The crash also involved a white Peugeot Boxer panel van travelling in the opposite direction. A 38-year-old man from Lower Slaughter who was driving the van was taken to Worcestershire Royal Hospital.
Witnesses should contact police on 101.